About the Role

This role is the intelligence engine of the Sales CoE.

As Senior Executive – Dialer & MIS, you will convert sales data into decisions, ensuring leadership and operations teams always act on insights, not assumptions.

• Own and optimise dialer strategy and campaign logic, including lead allocation rules, calling cadence, retry strategies, wrap-up codes, and agent mapping—ensuring maximum reach, efficiency, and compliance across sales campaigns.
• Manage end-to-end Sales MIS on a daily, weekly, and monthly basis, providing leadership and operations teams with accurate, timely, and actionable performance insights.
• Design, build, and maintain advanced sales dashboards covering:
• Conversion ratios and funnel leakage analysis
• Talk-time effectiveness, pitch duration, and call quality correlations
• DRR, occupancy, utilisation, and agent productivity metrics
• Lead intent signals, propensity indicators, and engagement scores
• Analyse and correlate agent behaviour with outcomes, identifying which calling patterns, talk-time bands, pitch structures, and follow-up strategies drive higher conversions and revenue.
• Enable data-driven decision-making by translating complex sales data into clear insights, trends, and recommendations for Sales, Training, QA, and Leadership teams.
• Ensure data accuracy, integrity, and governance, working closely with operations to eliminate data gaps, disposition errors, and reporting inconsistencies.
• Support AI and advanced analytics initiatives by providing clean, structured, and well-labelled datasets required for intent models, propensity scoring, sales copilots, and predictive dashboards.
• Collaborate with CRM, Dialer, and Technology teams to continuously improve data capture, reporting automation, and dashboard usability.
• Act as the intelligence backbone of the Sales CoE, ensuring that every strategic decision is grounded in facts, patterns, and predictive insight rather than assumptions.

This role sits at the intersection of sales execution, analytics, and AI—turning data into predictable revenue outcomes.

Skills & Technical Skills

Skills

• Strong analytical thinking
• Sales funnel & behaviour analysis
• Data interpretation & storytelling

Technical Skills

• Advanced Excel / Google Sheets
• CRM analytics (SFDC / Zoho / HubSpot)
• BI tools: Power BI / Tableau (preferred)
• Understanding of SQL / data structures (good to have)
• Dialer & campaign configuration experience

 Why Join Armsoft?

• Work at the intersection of sales, analytics & AI
• High visibility with leadership
• Opportunity to shape predictive sales intelligence