About the Role

Armsoft is building a next-generation, AI-first Sales Centre of Excellence (Sales CoE)—and this role is at the heart of that mission.

As Senior Manager / GM – Digital Sales Operations, you will design, scale, and govern an omnichannel, AI-augmented sales engine where human intelligence is amplified using digital tools, analytics, and AI copilots.

This is a builder’s role, not a maintenance role.

What You Will Do

• Architect, launch, and scale a Digital Sales Centre of Excellence (Sales CoE) integrating Voice, WhatsApp, Email, SMS, and AI-driven engagement—designed to deliver consistent, compliant, and high-conversion BFSI sales outcomes across products such as Credit Cards and Personal Loans.
• Own end-to-end sales performance governance, including productivity, conversion ratios, revenue assurance, and pipeline predictability—ensuring leadership has real-time visibility into what is working, what is leaking, and where to intervene.
• Design and embed AI-augmented agent workflows, including real-time sales copilots, conversation prompts, assisted selling scripts, disposition intelligence, and next-best-action recommendations—focused on augmenting human decision-making rather than replacing it.
• Implement intent-based lead prioritisation and micro-segmentation frameworks, using behavioural, demographic, and interaction-level signals to ensure the right agent engages the right prospect at the right time with the right proposition.
• Drive omnichannel orchestration and journey-based sales cadences, ensuring seamless hand-offs between channels and structured follow-ups that maximise reach, response, and conversion while improving customer experience.
• Build and institutionalise integrated Sales Training, Quality Assurance, MIS, and Analytics frameworks under a single governance model—so that capability building, quality control, data insights, and execution all reinforce each other.

• Lead the transformation of traditional sales teams into digitally fluent, insight-driven sellers, capable of using CRMs, analytics dashboards, AI prompts, and digital tools to deliver superior performance consistently.
• Partner closely with Product, Technology, and Analytics teams to define requirements, prioritise enhancements, and operationalise CRM, dialer, omnichannel platforms, AI models, and dashboards that directly improve sales outcomes.
• Act as a change leader and culture builder, embedding a mindset of continuous learning, experimentation, and performance excellence across the Sales CoE.

This role defines how modern BFSI sales is executed—where human intelligence, powered by AI and analytics, delivers predictable and scalable revenue.

Skills & Capabilities

Core Skills

• BFSI Sales & Sales Operations leadership
• Sales transformation & change management
• Omnichannel sales strategy
• AI-assisted selling mindset
• Stakeholder & client leadership

Digital & Technical Skills

• LinkedIn Sales Navigator, Apollo, Lusha (hands-on)
• CRMs: Salesforce, HubSpot, Zoho, Bitrix24
• Dialers & omnichannel platforms
• Sales analytics, intent scoring, funnel optimisation
• Exposure to AI tools, copilots, speech analytics (preferred)

Why Join Armsoft?

• Build one of India’s most advanced AI-led Sales CoEs
• Influence platform, process, people, and policy
• Work with BFSI leaders on high-impact revenue programs
• High ownership, high visibility, high growth trajectory

At Armsoft, we are not building a call centre.We are building India’s most intelligent Sales Centre of Excellence—where humans perform at AI-level excellence, powered by AI.

If you are a builder, transformer, and constant learner, this is where your career accelerates.